Monday 18 October 2010

Ideology

Ideology is a system of values, beliefs or ideas that is common to a specific group of people.
The ideology of my genre is to rebel and fight back against mainstream culture.

Semiotic Theory

We learned about Saussure's Semiotics theory .
Semiotic Theory, is a theory that we interpret the signs that we recieve based on our feelings, moods and emotions. For example the colour Red may be used to promote anger or violence, or pale blue to promote calm and peaceful emotions.
Sign-Signifier-Signified.
My magazine will be a rock magazine the colour scheme I will choose will be darker backgrounds such as black or brown with lighter colours on top for contrast and effect.

Sunday 3 October 2010

Quantitive and qualitative

Today in lesson we learned about Quantitative and Qualitative. I have chosen to do Qualitative for my music magazine.
Qualitative research, this method of research can be very time consuming using manual methods. When you are met with a lot of material and while trying to find the meaning of what it means can be a very daunting task. The advantages of using this kind of research are you use interviews and case studies which give you a lot high quality and very detailed results because the interviews with different people.
Quantitative. This method is done using surveys, questionnaires, statistics found on the internet. Disadvantages of using this type of research is you will probably end up having some of the same research as other people doing the same task as you. It could also be less detailed because its not a one to one research method. Advantages of using this method of production is it is cheaper and is a much quicker way to find the information because you don't have to spend time looking for people to interview. Another advantage is more people have took the questionnaire so you will have more research.