Femnism

As a perspective for looking at media texts, feminists would see most media output as being the product of a patriarchal or male dominated order, aimed at dis-em-powering women. Feminism was the response to society's assumptions that women should be subservient to men; until the emergence of feminism women were treated almost as objects, passive agents in a male world.
Laura Mulvey created a theory called the 'Male Gaze', this  magazine , Q,  shows Lily Allen  in revealing and no clothes. This leads to assumption that this will make men buy the magazines, by just what is on the front cover of them 'objectification'.

Mulvey argues that people look at things in two different ways,

• Voyeurism- turning the represental figure into an object so that it becomes increasingly beautiful.
• Fetishism- Cult of the female movie star, celebrated for her looks but considered an object and often treated as one.